06/30/2017

Beko, #1 European Home Appliance Brand, Introduces Product Suite for U.S. Market

By Beko US

Bolingbrook, Ill. (June 30, 2017) – Imagine a clothes dryer that uses 50 percent less energy by conserving and reusing hot air…a refrigerator that keeps fruits and vegetables fresh for up to 30 days…a dishwasher that cleans faster and quieter.

These extraordinary features are now available from Beko (bekoappliances.com), the #1 European freestanding home appliance brand just introduced into the North American market.

Beko’s 2017 line of kitchen and laundry appliances offers affordable luxury, superior performance, flexibility and energy savings to U.S. consumers.

“Our intelligent solutions harmonize the aesthetics of contemporary European design with Americans’ demand for cutting edge performance, energy efficiency and lifestyle innovation,” said Hasan Yardimci, president, Beko US, Inc. “We are excited to bring Beko appliances that feature a unique combination of beautiful styling and smart technologies to the American market.”

Beko’s American appliances are bigger and bolder than the brand’s European models, with larger capacities, fingerprint-free stainless steel finishes and

  

Beko Introduction/Add One

sophisticated chrome touches. Award-winning innovations span the product lineup, from EverFresh+ technology in refrigerators to keep fruit and vegetables fresh for longer, to ventless heat-pump dryer technology that saves energy, eliminates shrinkage and prolongs the life of clothing.

 

Built for today’s globally conscious consumer, Beko’s kitchen and laundry solutions minimize environmental impact. In April 2017, the brand received the U.S. Environmental Protection Agency’s ENERGY STAR® Partner of the Year Award for its outstanding contributions to protecting the environment through energy efficiency. Beko also has received Most Efficient marks in 2016 and 2017 for several products, and has achieved the ENERGY STAR certification for over 90% of its major appliances. According to the EPA, appliances with the ENERGY STAR label can help a consumer save $630 over a product’s lifetime.

 

“Beko offers maximum energy efficiency with innovative technology and state-of-the-art design to stay in harmony with your life and the environment,” said Sazi Bugay, director of product management. “At Beko, we respect the globe and are proud to be respected globally.

 

Beko US, Inc. was founded in June 2016 and operates from a distribution center in Bolingbrook, Ill. Beko rolled out its U.S. line of products initially to PC Richard & Son, a Long Island-based appliance company with 66 stores in New York, Pennsylvania, Connecticut and New Jersey. For a list of authorized dealers, visit www.bekoappliances.com/where-to-buy.

 

About Beko US, Inc.

Beko US, Inc. is a subsidiary of Arçelik A.S., whose vision is “Respects the globe, Respected globally.” The company is committed to developing highly energy efficient electrical appliances that deliver exceptional value, superior quality, and high levels of customer satisfaction by listening and responding to the needs of consumers. With a growing presence in more than 140 countries worldwide, Beko is the fastest growing major appliance brand in Europe and the top-selling brand in the United Kingdom. In June 2016, Beko secured a place in the U.S. market, with retailer commitments and a sister brand, Blomberg, that has been a top choice in premium developments across North America since 2008. In 2017, Beko US, Inc. received the Environmental Protection Agency’s ENERGY STAR® Partner of the Year Award for its outstanding contributions to protecting the environment through energy efficiency. For more information, visit www.bekoappliances.com or www.blombergappliances.com.

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